Book Summary

 

Web Teaching Guide

   BUY THIS BOOK FROM BARNES AND NOBLE

 

Horton, Sarah (2000).  Web teaching guide: A Practical approach to creating course web sites.  New Haven: Yale University Press.

 

CHAPTER ONE: PLANNING

The first step is to conduct a thorough means assessment (i.e., needs assessment).  Assess institutional resources, personal impact of the project, and your goals for the web site.  Then create a draft of an organizational structure for your web site.

 A more typical approach in education would be to define the goals or purpose your web site first and then consider how to implement those goals.  Yet how you use technology to address your teaching needs will be mostly shaped by your circumstances.

 Software: Are there courseware systems (e.g., CourseInfo, WebCT)available at your institution?  Also, find out what web authoring software your institution supplies and supports.  These programs range from text editors, to visual editors, to full-fledged html authoring programs.  Are there conversion utilities for materials that are already in electronic format?  How about institutional templates?

 Training: does your institution offer any courses on creating web sites?

 Support: most institutions have an academic computing unit that supports the use of computing in education.  Failing that, how about hiring students to work on your web site?

 Facilities: some schools provide special computing facilities for faculty to use. 

 Funding: seek funding either through your institution or through funding agencies.

 

Personal

bulletWork load: how much time will it take you, and after it's finished how much time will be spent on maintenance?  Once it's completed, will it save you any time?
bulletPromotion:  will your web efforts count towards tenure and promotion?
bulletChange:  using the web will probably create changes in your teaching methods, and change can require a great deal of energy.

 Define your Objectives

bulletLook around
bulletAsk questions regarding:  audience profile, usage profile, teaching goals

 Scope

bulletAdministration: can your web site handle administrative tasks involved in teaching the course?
bulletSupplementary: can your course offer students aids to understanding (e.g., links, online discussion areas)?
bulletClass resource: can you offer materials that you currently use in your teaching on your course site?
bulletInstructional: can your site be used for instruction?

 (A sample project proposal is included.  It provides a statement of goals, a discussion of the project, and an implementation plan.)

 Plan your site

Content inventory:

bulletCreate a list of items you want as content on the site.
bulletEstablish priorities: rank each item.
bulletLastly, rate each item's availability

 (sample content list)

 Site architecture

Organize your content list into an organizational architecture.  It is possible to use different organizational schemes: for example, browsing works well with subject groupings, while searching is best served by alphabetical listings.

 Classifying content

Create a classification system that effectively describes your content.  You might use a location metaphor.  Or, you might use functional groupings.  Whichever method you choose, you must use clear and consistent labels.

 Card sorting

A useful technique involves making a pile of index cards, with each card listing a content item you intend to include on your site.  Go through the stack and make piles of the items that you think belong together.  Then, ask others to do the same.

 Outlining

You can also use the outlining function of your word processor to classify your content.

 Site structure

The site structure helps your users form a mental model of your content.

bulletLinear: presented in a sequence
bulletHierarchical: grouped into main categories and sub sections

 Navigation

Will well designed that addition system not only reflects the site's structure, but gives users an overview of the site's content as well.

 Site links vs. page links

Site links are the links that appear on every page of a site; page links are local links that relate to the content of a page.  If your content is sequential, minimize your page links.  If your material is made up of information that needs to be directly accessed, use lots of page links.

 Site guides

bulletSearch tools
bulletFast find (aka shortcuts)
bulletContents and index pages
bulletPaging links

 CHAPTER TWO: DEVELOPING CONTENT

Text

You will probably have to rewrite materials (or even write new materials) because the style of the writing you have already done may not work well on the web.  Web readers tend to scan text online and read text off line.

 Writing style

The web is a peculiar writing genre.  Here are some tips to make your documents more "weblike":

 

bulletSummarize first
bulletBe concise
bulletWrite with scanning in mind

 Chunking

Web surfers generally do not read pages in sequence…there's no way to tell where they've been or where they'll go after visiting your page.  As a result, your site must be like an encyclopedia, with a fairly comprehensive presentation of a topic on every page.

 What is a "chunk"?

bulletFormulated according to expected access patterns
bulletFairly short page length
bulletIf printing is the goal, use longer pages
bulletBe careful to avoid fragmentation (over-dividing information)
bulletRedundancy is more accepted on the web
bulletExcessive linking should be avoided---readers should not have to follow links to gain an initial understanding of the information.

 Page length

Generally, web pages should be short, and longer only if they are primarily intended for printing.  However, the primary measure page length should be the structure of your content.

 Printing vs. reading online

Most people prefer to read lengthy or complicated text offline.  Therefore, don't divide content like this up too much or it becomes hard to print.  If your content is more like a reference work, users are likely to read it on line so dividing it up is OK.

 Links

Poor links disrupt narrative flow:

bulletVisual Distraction
bulletDisruption of narrative
bulletLack of context

 Online resources

Web sites

 Finding web content

bulletSearch engines
bulletSubject directories
bulletBoolean search operators

 Evaluating web content

bulletOrigins
bulletFreshness
bulletBias
bulletPopularity

 Tips:

bulletChoose wisely
bulletDownload the site
bulletHave an alternate

 Databases

bulletExamples of online databases include your library's online catalog and articles from electronic journals.
bulletSaved searches: no that due to active page technologies, sometimes copying a URL is not sufficient to bring you back to the specific search.

 Downloadable

We use the web to get stuff.  Therefore, one possible function for your course web site is to distribute course materials.  This means that you need not necessarily translate documents from their original format into html. 

Examples of files many users can open:

bulletWord files
bulletExcel files
bulletPowerPoint presentations
bulletPDF documents

 Interactivity

The web is by its very nature interactive:  users actively participate by choosing which links to follow.  But interactivity can also include:

bulletCourse work submission
bulletPeer review
bulletOnline quizzing
bulletFAQs
bulletSimulations
bulletOnline communications
bulletSimulations

 Discussion

bulletSingle topic discussion
bulletThreaded discussion
bulletChat room

 Multimedia

Analog vs. digital

Compression

Downloading multimedia

About web images

 Image sources:  cameras, scanners, images from video, purchased images

 About web audio

bulletSample rates
bulletChannels
bulletCompression

 About web video

Frame rates

Compression

 Tips:

bulletUse a tripod
bulletShoot against a simple background
bulletDon't zoom
bulletUse a digital camera
bulletChoose quality and resolution settings carefully

 Virtual reality

bulletVirtual walkthroughs
bulletObject manipulation

 Copyright and intellectual property

A common misconception is that if something is posted on the web, then anyone can use it.  Not so!  The following factors are considered when dealing with a case of possible copy writing infringement:

bulletFair use
bulletPurpose
bulletNature of the work
bulletAmount and substantiality
bulletMarket effect
bulletBrevity
bulletSpontaneity
bulletCumulative effect

 Simplified Fair Use Guidelines (Source: agreement on guidelines for classroom copying and the guidelines for educational use of music)

bulletExcerpted prose: 1000 words or 10%
bulletComplete prose: 2500 words
bulletPoetry: Complete poem is less than 250 words; 250 word excerpt from a longer poem
bulletIllustration: one per book or periodical issue
bulletMusic: excerpts of no more than 10% of a complete work (provided that they do not constitute a "performable" unit.

Additionally:

bulletNo more than one complete work or two excerpts from the same author
bulletYou may not copy more than three times from the same work or volume (except for newspapers or other current news publications for which there are no limits)
bulletYou may not copy the same item from term to term.
bulletYou may not copy "consumables" such as workbooks and study guides
bulletEach copy you make must include a copyright notice

 Fair Use Guidelines For Educational Multimedia (source: fair use guidelines for educational multimedia)

bulletText: 10% or 1000 words
bulletImages: no more than five works from one artist
bulletMusic: 10% or 30 seconds
bulletMotion media: 10% or three minutes
bulletDatabase tables: 10% of 2500 fields or cell entries

 Many teachers violate these rules in the classroom.  However, such use is not public enough to gain notice.  On the web, however, dissemination is greater and thus so are your chances of getting caught.

 How to stay legal

bulletAsk permission
bulletHire an agent
bulletLink to the materials
bulletPurchase rights
bulletThe public domain
bulletCreate your own content

 Protection of ownership

bulletRestricted access
bulletWatermarking
bulletDisabling of downloads
bulletCopyright notices
bulletRegistration of copyright

 Publishing student work

If you use your site to post students' work, you need their permission.  That's because placing a document on the web constitutes making a copy, and reproduction rights are exclusive to the author of a work. 

 CHAPTER THREE: CREATING THE SITE

Establish a page design

bulletStructural vs. visual logic
bulletVariability in screen sizes, colors, screen clutter, window sizes, user preferences, browser inconsistencies, and fonts.
bulletTables for layout
bulletFlexibility of tables
bulletLine length
bulletSpace
bulletPage dimensions
bulletSafe areas
bulletScreen size
bulletPrintability
bulletVertical design
bulletSite graphics
bulletHeaders
bulletFooters
bulletCover graphics
bulletBackground graphics
bulletNavigation menus
bulletImage maps
bulletAlternate text
bulletRelative addressing

 Construct a framework

bulletOrganize your web directories by creating a hierarchy of folders
bulletBe careful when naming files
bulletCreate unique titles and established linkages between pages
bulletCreate page titles
bulletConsider the needs of search engines
bulletCheck links

Text:

bulletText alignment
bulletWhite space
bulletLeading
bulletChoosing a typeface
bulletType size
bulletSpecified fonts
bulletEmphasis (capitalization, italics, bold, caps, underlining, color)
bulletCascading style sheets
bulletLinks: placement, context

Images:

bulletdpi, lpi, ppi
bulletResolution on the web
bulletColor on the web
bulletFile sizes
bulletScaling
bulletOptimizing (tonal correction, saturation, sharpening)
bulletGIF vs. JPEG formats
bulletIndexed color
bulletInterlacing
bulletThumbnails
bulletSpecifying height and width
bulletAlternate text

 Multimedia

bulletFormats (Real, QuickTime, Windows Media)
bulletData rate
bulletCompression
bulletThe delivery of multimedia
bulletStrings and weaknesses of streaming media
bulletCompromises

 Preparing multimedia

bulletOptimizing audio (volume, editing)
bulletVideo preprocessing (trimming, cropping, image quality, interlacing)

 Processing audio

bulletMono vs. stereo
bulletSample rate
bulletSample size compression

 Processing video

bulletAudio quality
bulletFrame rate
bulletFrame size
bulletQuality
bulletCompression

 CHAPTER FOUR:  USING THE SITE

bulletEstablish the site
bulletPromote your site
bulletSite to were
bulletFAQs
bulletUse the site in class
bulletGive credit

Encouraging participation

bullet

 Instructor involvement

bullet

Giving credit

bullet

Allowing anonymity

bullet

Encouraging collaboration

bullet

Being realistic

 Getting listed

bulletInstitutional listing
bulletRelated sites
bulletSpecialized directories
bulletListing with search engines
bulletRegistering with search engines
bulletOptimizing pages
bulletUsing proper key words and Meta tags

 The web in the classroom

Preparing a web based presentation

bullet

Rehearse set up

bullet

Verify links

bullet

Practice

bullet

Get help

bullet

Make contingency plans

 Limiting access

bullet

Use authentication

bullet

Prevent indexing by search engines

 

CHAPTER FIVE:  SITE ASSESSMENT

Vehicles for assessment

Tracking software

Server looks

Feedback

Formal assessment

Do it yourself assessment

How to test your web site

bullet

Set up a testing room

bullet

Define your objectives

bullet

Develop a task list

bullet

Create a test plan

 Administering the test

bullet

Set up

bullet

Pretest

bullet

Test

bullet

Debrief

bullet

Summarize

 Analyzing the data

 Refine and expand

Submit a Summary

Send your book summaries to cogsim@cogsim.com